On October 6, 2023, Dubai’s Department of Economy and Tourism joined forces with Real Madrid Club de Fútbol to embark on an unprecedented collaboration. This long-term partnership is set to offer a plethora of exciting initiatives, exclusive fan experiences, and unique moments for both Dubai and Real Madrid enthusiasts.
The newly formed alliance will serve as a dynamic platform for mutual growth, aligning with Dubai’s ambitious objectives outlined in its Dubai Economic Agenda – D33. As a global leader in sports entertainment, Real Madrid’s affiliation perfectly complements Dubai’s aspirations to solidify its position among the world’s top three cities. Starting this October, the partnership will encompass Real Madrid’s Men and Women’s Football Teams, bringing the essence of Dubai to Santiago Bernabéu and providing fans with unforgettable services and experiences.
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, and Florentino Perez, President of Real Madrid Club de Fútbol, formalized this partnership during an official ceremony at Ciudad Real Madrid. They were joined by Jose Angel Sanchez, CEO of the Club, and Emilio Butragueño, Real Madrid legend and Director of Institutional Relations.
Kazim expressed enthusiasm about the collaboration, emphasizing its alignment with Dubai’s vision to become a top global city. Butragueño, on the other hand, highlighted the pride in this partnership and its resonance with Dubai’s commitment to excellence in entertainment.
This collaboration builds upon the strong relationship Dubai has established with Emirates since 2011, contributing to the city’s continued success. It coincides with the upcoming Real Madrid-themed park at Dubai Parks and Resorts, set to be the world’s first of its kind, featuring various Real Madrid attractions, including a museum, rides, football activities, dining options, and official merchandise stores.