Dubai Tourism expands global strategic partnership with Huawei

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(Shenzhen) – Dubai’s Department of Tourism and Commerce Marketing, Dubai Tourism, met China’s leading mobile services provider, Huawei, in Shenzhen, to confirm a strategic collaboration between the two entities.

Consequent to the landmark Memorandum of Understanding signed in January 2018 in Dubai, allowing scope for numerous ongoing collaborations and joint campaigns between the two partners, this new agreement, further emphasises the strong commitment of both Dubai Tourism and Huawei in promoting Dubai as the destination of choice for Chinese tourists.

The deeper alliance is symbolic of the association between two of the world’s most recognised brands: Dubai, the fourth most visited city in the world, and Huawei, among the top 50 within the Top 100 Most Valuable Global Brands, with revenues exceeding US$78.5 billion.

At the outset, Huawei plans to preload all its devices with both user-generated and official cinematographic content of Dubai, showcasing to its broad customer base the diversity and richness of the city as one of the most popular global destinations. As part of the new marketing campaign that was agreed upon at Monday’s meeting, Huawei Mobile Services will be leveraged to further enrich the “Dubai experience” of Chinese tourists by offering useful and conveniently accessible content, in particular through the company’s newly updated SkyTone travel and roaming apps.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, DCTCM, met Alex Zhang, President of Huawei Consumer Cloud Service, Gene Jiao, President of Consumer Business Group, Middle East and Africa, and Jervis Su, Vice President, Huawei Consumer Cloud Service, at the Huawei headquarters in Shenzhen, to formally sign the onward agreement.