
(Abu Dhabi) – Etihad Airways unveiled Etihad Airways Partners, a new brand which brings together like-minded airlines to offer customers more choice through improved networks and schedules and enhanced frequent flyer benefits. The airline said that in the initial phase, six airlines will participate in the new partnership, which includes airberlin, Air Serbia, Air Seychelles, India’s Jet Airways, and Darwin Airline.
Etihad Airways said that any airline can become an Etihad Airways partner even if it is part of an existing alliance, such as airberlin, which is a member of oneworld. The key emphasis for Etihad Airways Partners is a strong commercial partnership and shared values.
James Hogan, President and Chief Executive Officer of Etihad Airways, said, “We are broadening our business model to articulate and define a partner proposition for like-minded airlines which will result in synergies and efficiencies for participating airlines on the one side, and enhanced network choice, service and frequent flyer benefits for the consumer on the other.”
(Courtesy WAM)