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Wednesday, July 24, 2024

Sheikha Bodour Attends Launches International Book Event

Sheikha Bodour bint Sultan Al Qasimi, Chairperson of the Sharjah Book Authority (SBA), officially inaugurated the ‘Big Bad Wolf – Sharjah,’ the world’s largest book sale. Running from December 19 to January 7 at the Expo Centre Sharjah, the event is a collaboration between SBA and Big Bad Wolf Ventures Sdn. Bhd. Sheikha Bodour toured the exhibition, meeting publishers and exploring diverse publications. Emphasizing the event’s cultural significance, she highlighted Sharjah’s commitment to becoming a hub for human culture and fostering intellectual creativity. The market spans 4,000 sqm, offering over 1 million books at up to 85 percent discounts across genres. Established in 2019, the event reflects SBA’s dedication to supporting publishers and promoting reading choices in Sharjah and beyond. Ahmed bin Rakkad Al Ameri, CEO of SBA, noted the event’s alignment with Sharjah’s vision to elevate regional and global reading standards, reinforcing the emirate’s role as a cultural destination.

(Courtesy WAM)

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