Etihad Airways, the national airline of the United Arab Emirates, and the England and Wales Cricket Board, ECB, announced a three-year partnership deal which will see the carrier become the first ever official airline partner of the England Cricket Teams. The sponsorship agreement will see all England national teams across men’s, women’s, age-group and disability cricket, fly with Etihad Airways.
As part of the partnership, the airline will benefit from a comprehensive range of commercial rights which will include access to England players for promotional appearances, advertising at six international cricket grounds in England and Wales, tickets and hospitality packages.
Encompassing England s domestic international and overseas cricket tours from 2014-2016, the agreement will also include winter training camps in Abu Dhabi and a joint community-based cricket initiative.
Among the highlights of the sponsorship tenure will be the prestigious home series against India (2014), the Ashes series against Australia (2015), the ICC World Cup in Australia and New Zealand (2015), the ICC World Twenty20 and ICC Women s World T20 in India (2016), and the tour of South Africa (2016).
