Emirates Expands Rugby Sponsorship Across Asia
Emirates has strengthened its commitment to rugby by becoming the Title Sponsor of Asia Rugby in a multi-year partnership. The airline will support tournaments, including the Asia Rugby Sevens and Championships, across 36 countries. Emirates President Tim Clark emphasized the airline’s long-standing involvement in rugby, while Asia Rugby President Qais Al-Dhalai praised the collaboration, which aims to expand rugby’s reach in the region. The partnership will debut at the Asia Rugby Emirates Sevens Series on September 21 in Hangzhou, China. The airline’s iconic ‘Fly Better’ branding will appear on match official jerseys, match balls, support staff bibs, post pads, as well as stadium branding, among other benefits for 21 different tournaments over the span of 3 years.
