(New York) – Singer and actress Jennifer Lopez says she’s opening a chain of cellphone stores and a website under the Viva Mobil brand. The aim is to sell Verizon phones and services to Latinos. The first store will open in New York on June 15. Lopez says the stores will have bilingual staff and provide a “culturally relevant shopping experience.”
Viva Mobil will be an authorized Verizon reseller, with the same prices and plans as regular Verizon stores.
