Abu Dhabi’s Tourism Industry heads to Europe
(Abu Dhabi) – Abu Dhabi’s tourism industry is embarking on a four-day, four city roadshow in Europe next week as it looks to build on increasing inbound tourism from the continent.
Led by Abu Dhabi Tourism and Culture Authority, TCA Abu Dhabi, a six strong delegation of the emirate’s tourism stakeholders will join the roadshow from March 23rd-26th, starting in Milan, Italy, before heading to Munich, then Paris and ending up in London.
Joining the TCA will be representatives from the UAE’s national airline, Etihad Airways, Jumeirah Etihad Towers, Al Burj Travel, Fairmont Bab Al Bahr, Farah Leisure and Hilton Abu Dhabi.
Product managers, reservation staff, travel agents, media partners, MICE representatives and industry partners will be invited to the roadshow for presentations highlighting Abu Dhabi’s tourism credentials and offering opportunities for networking with trade partners.
The UK was the second largest overseas market for hotel guests in Abu Dhabi in 2014, behind India, with 203,788 Britons checking into the emirate’s hotels and apartments – a 25% increase on the previous year. British arrivals accounted for more than 877,000 guest nights, an increase of 15 % on 2013 with an average length of stay of 4.3 nights.