(London) – Emirates Airline and the Association of Tennis Professionals (ATP) have elevated their partnership announcing Emirates Airline as the Premier Partner of the ATP World Tour from 2016.
The five-year agreement represents the biggest sponsorship deal in the history of the ATP, the governing body of the men’s professional tennis circuits – the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour.
As Official Airline and Premier Partner of the ATP World Tour, Emirates will benefit from global marketing rights delivering a powerful and consistent presence via the Tour’s iconic net branding across 60 tournaments in 29 countries in six continents, and a cumulative global broadcast audience in excess of 800 million. With 4.3 million fans attending on-site and more than 880 million dedicated TV viewers across the season, the Tour has attracted record audiences in recent years.
The partnership also provides a platform across the tournaments for fans and guests to experience Emirates’ unrivalled hospitality onsite, and participate in extensive activation through the Tour’s official website ATPWorldTour.com, the No.1 tennis portal in the world with over 325M visits a year.
(Courtesy WAM)
