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Thursday, February 29, 2024

Emirates Becomes World’s Top Airline Brand

Emirates Becomes World’s Top Airline Brand(Dubai) – Dubai-based Emirates Airline has become the world’s Most Valuable Airline Brand, according to Brand Finance’s Global 500 brand study which will be unveiled at the Global Travel Marketing Forum in Dubai. Media statement issued by Brand Finance remarked, “Emirates flies ahead of Lufthansa and Singapore Airlines to become the world’s most valuable airline brand. In what has been a very challenging climate for the airlines industry, Emirates has climbed to become the most valuable airline brand in 2012 with a value of $3.7 billion”.
Hany Mwafy, Brand Finance Managing Director Middle East said, “Against the backdrop of the global economic slowdown, Emirates’ performance is highly commendable. The partnership with Qantas and a more aspirational positioning have seen customer revenues and brand value grow”.

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