(Abu Dhabi) – The American cable news channel CNN is looking to connect with business travellers as it launched the world’s first CNN Traveller cafe in Abu Dhabi International Airport.
CNN Traveller hopes to keep flyers busy with a news ticker displaying the latest headlines above the counter and a series of television sets.
“This is the first CNN Traveller cafe worldwide,” said Rani Raad, the chief commercial officer at CNN International. “Engaging with business travellers was a natural fit for us, as a channel that talks for consumers on the go effectively.”
The news channel said it planned to open its second branch at Dubai International Airport next spring.
