(Los Angeles) – British boy band One Direction has scooped three top prizes at the MTV Video Music Awards, confirming their stellar rise on the US music scene, while . One Direction Video for “What Makes You Beautiful” won them both Best New Artist; beating Fun, Carly Rae Jepsen, Frank Ocean and The Wanted; and Best Pop Video, beating rivals including Justin Bieber. They also won the Most Share-Worthy Video category, to take home the most awards of the night.
Elsewhere in the main categories, Rihanna won Video of the Year, Nicki Minaj won Best Female Video for “Starships”, beating Perry’s “Part of Me”,, Beyonce’s “Love on Top” and Selena Gomez with “Love You Like a Love Song”.
