(Dubai) – Emirates Airline has become the lead partner of The FA Cup, to be known as the Emirates FA Cup, from next season until 2018.
The deal secured by the carrier is the latest in a long list of sporting sponsorships. The sponsorship deal was revealed ahead of the latest FA Cup final between Aston Villa and Arsenal.
Sir Tim Clark, President of Emirates Airline, “Football is a truly global sport, a unifying factor in many communities and nations across the world. Never is this more evident than with the FA Cup, which has an unrivalled heritage and draws a global audience of more than 1.1 billion people. The spirit of the competition, fair play, and sparking the passions of a global audience, are all values we share at Emirates. That is why we are proud to be the first title sponsor of the tournament and we look forward to a long-term partnership to support and connect fans to their teams both here in the UK and across the world.”
Emirates Airline is a long-standing supporter of football with partnerships across Europe including AC Milan, Real Madrid, Olympiacos FC, Hamburger SV, Benfica, Paris Saint-Germain and Arsenal.
(Courtesy WAM)
