Dubai Trade Launches Mobile Strategy

(Dubai) – Dubai Trade, the leading facilitator of cross-border trade under Dubai World, has announced its mobile strategy to provide the services of its stakeholders and its own value-added services through smart phones and other mobile devices. The initiative is in line with the announcement made last month by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to move government services towards “Smart Government”.
The mobile initiative will enable Dubai Trade to provide a unified platform where its business stakeholders can host their services and offer them via mobile channels. Customers will enjoy a better user experience and a more interactive way to engage and transact with Dubai Trade. The strategy and framework is jointly developed by Dubai Trade, Dubai Customs, DP World and Jafza. It will set the usability standards aimed at creating an intuitive easy-to-use interface and a seamless user experience through a wide variety of mobile devices.
H.E. Sultan Ahmad bin Sulayem, Chairman of DP World highlighted the importance of the mobile strategy which will provide additional value to the business community who use Dubai as a logistics hub for their supply chain and trading activities. “Launching the mobile strategy and framework is the first step for us towards translating the ‘Smart Government’ initiative announced by His Highness Sheikh Mohammed bin Rashid Al Maktoum, which aims to provide innovative solutions through mobile applications to meet the needs and expectations of our leadership in accordance with the UAE Vision 2021,” bin Sulayem said.