Dubai highlights new brand IMEX 2014

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Dubai highlights new brand IMEX 2014

Dubai highlights new brand IMEX 2014

(Frankfurt) – Dubai’s Department of Commerce and Tourism Marketing (DTCM) has said IMEX 2014 is a major success that will help expand the emirate’s growing business events and hospitality sectors. Held on May 20-22, in Frankfurt, Germany, IMEX is the world’s most prominent exhibition for incentive travel, meetings and events.
Joining DTCM at the prestigious three-day trade show was a delegation comprised of over 50 local travel industry partners that included airlines, hotels and tour operators. Under the colours of Dubai’s new brand identity, DTCM highlighted the emirate’s proven capacity to host mega-incentive groups following the successful hosting of 14,500 delegates from Nu Skin Enterprises last month, and shared details of the recently launched Dubai Association Centre (DAC).
Furthermore, it announced an agreement with the International Association of Professional Conference Organisers (IAPCO).
(Courtesy WAM)

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